Coinciding with the launch of the Winter Classic jersey, I created the graphics package for all of our marketing assets surrounding the jersey. These deliverables included paid social, email, digital billboards, broadcast drops, and our social templates we use on gameday.
Inspired by the tropical Art Deco style of Miami Beach mixed with elements of the jersey, the goal of this campaign was
to evoke "old time hockey" in South Florida during the late 1930's. Below you'll find the final results.
to evoke "old time hockey" in South Florida during the late 1930's. Below you'll find the final results.
