The Florida Panthers' 30th anniversary was celebrated during the 2023-24 season, which culminated in the franchise's first Stanley Cup championship. Ahead of the anniversary, the creative team was tasked with creating a commemorative logo to celebrate the franchise's history while looking towards the next 30 years.
I led the charge on creating the official anniversary mark, which would be used throughout the season on marketing assets, merchandise, signage, and even in the center ice of the arena. I worked closely with our executive team and ownership to get the design in a spot that everyone was happy with, and a design fans still clamor for to this day.
30TH ANNIVERSARY SPECIALTY JERSEY
